Get the bright, healthy blonde hair you want without compromise. Did you know that 70% of hair surface protection can be destroyed after just one bleach (and 90% for two)? That can cause hair swelling, cuticle damage, internal structure damage, and bond breakage. But with just one use of the John Frieda Blonde Repair Pre-Shampoo, Shampoo, and Conditioner system, get 2x stronger hair and 2x brighter blonde* so you can be bold with your blonde. Protect your hair and repair damage in just 1 minute** with the Pre-Shampoo Treatment, then see brighter, stronger blonde and newly created hydro-bonds by using the Bond Building Shampoo and Conditioner. Use this damaged hair repair system together with its bond-building technology to smooth and protect the cuticle, or outside hair layer, for a sleek, smooth appearance. Vegan-friendly, cruelty-free, and free of dyes, parabens, and phthalates.

*using shampoo & conditioner together vs. a non-conditioning shampoo
**visible damage repair with Pre-Shampoo Treatment use